Digital Strategy on a Page for Government Agencies
| Full-day workshop
A digital content strategy provides the over-arching guide as to what and how you provide and manage digital content on your websites and social media channels. A content strategy usually addresses the: purpose, governance rules, content principles, management approach, resourcing and digital publishing solution.
Join us for this full-day workshop with peers from government agencies and learn how to develop a highly effective content strategy for your agency.
The DTA will be represented at the workshops to answer queries about their Content Guide, the Digital Service Standard and other resources.
- Government digital content managers, digital channel mangers, and content writers and editors.
- Purpose, scope and benefits of a content strategy
- Governance – who owns and develops it, the content team, monitoring and reporting, risk management, security
- Digital content principles, scope and channels
- Management – policies and procedures, QA, information and data management, archiving and training
- Resourcing and Infrastructure – funds, time and software
Throughout the workshop we will be referencing the DTA’s GOV.AU Digital Service Standard, and digital strategies that we have developed for government agencies.
- fast track the development of your content strategy
- know how to develop an effective content strategy
- know the benefits to the agency of a content strategy
- practical and useful tips and tricks, do’s and don’ts
- awareness of the resources available and how to apply them
- an expanded peer network of content strategists
Morning – 9.00am – 12.30pm
- Concepts: what is a digital strategy; key elements; terminology and jargon; transition vs transformation; what the DTA’s Digital Service Standard says
- Logistics: the journey of developing a digital strategy; scope and style options; using the strategy on a page template; co-design and collaboration
Afternoon – 1.15pm – 4.30pm
- Researching: your charter and purpose; your customers’ expectations; your readiness – internal capabilities, capacity and culture; the external environment and trends
- Composing: designing the strategy; what to include
- Socialising: how to achieve internal buy-in with stakeholders
The workshop format is a mix of presentation, discussion, practical exercises, examples, group work and interaction between participants.