Digital Workshop Program 2018
Digital Content Frameworks for Government Agencies - Full-Day Workshop
This full-day workshop will help you to plan and develop your agency’s digital content framework – the governance, principles, management, resourcing and digital infrastructure aspects of the digital content on your websites and in social media. The Digital Transformation Agency's Digital Service Standard and Content Guide will be featured.
- Purpose, scope and benefits of a content strategy
- Governance – who owns and develops it, the content team, monitoring and reporting, risk management, security
- Digital content principles, scope and channels
- Management – policies and procedures, QA, information and data management, archiving and training
- Resourcing and Infrastructure – funds, time and software
User-Centred Writing for Websites
It’s not easy to write in simple, plain language on the Web. Content writers often struggle to get the balance right between their users’ desire for simplicity and the complexity of the content they have to present. The DTA’s Content Guide will be featured.
- design-thinking to meet audiences’ needs and expectations
- plain language – write clearly, succinctly and accurately
- structure content, make it easy to find and accessible to all
- content layering, achieve balance between simplicity and complexity of content
- instructional design – convey your message more effectively
- comply with accessibility guidelines - WCAG 2.1
- compose content for high visibility in Google
- comply with the DTA Content Guide
Public Sector Leaders in the Digital Age - discussion meeting
Book now to attend the breakfast discussion group on 4th April @ 7.30 am - 9.00 am at Intersect, 167 Flinders St Adelaide.
Leaders in the public sector are faced with some major challenges in this Digital Age. How do they best respond to the rapidly accelerating expectations of customers and the rapidly evolving digital technologies such as artificial intelligence and the Internet of Things? The focus on digital transformation brings specific challenges for public sector leaders:
- managing the capability and capacity of teams
- balancing the internal risk culture with the need to innovate and respond quickly to changing technologies and customer expectations
- managing change in a complex, rapidly changing environment.
Join us for an open discussion and to share your thoughts on leading teams and public sector organisations in this Digital Age. We’ll kick off with these questions and see where that takes us:
- What are your greatest challenges being a PS leader in this Digital Age?
- Are new leadership styles required and if so, what do they look like and how do we develop them in our sector?
- How digitally savvy do leaders themselves need to be?
- How do we prepare ourselves to be leaders in this Digital Age?
Purpose of the session
- To generate discussion and stimulate thinking about the issue of leadership in the PS in the Digital Age.
- Explore if it would be useful to form a group to share experiences, ideas and resources.
- Introduce the Public Sector Leaders in the Digital Age Program by United Focus and to get your feedback on the proposed professional development program.
Popular digital workshops
Business survival tips for the Digital Age – For small to medium businesses and governments. Topics include: Understanding your customer; Making it easy for users to do business with you online; How to improve your Google ranking; Using social media; Transforming and innovating to survive.
Digital Strategy on-a-page – For small to medium businesses and governments. Learn how to develop a highly effective digital strategy using our digital strategy on-a-page method. Benefit from fast tracking the development of your digital strategy and learn about what makes an effective digital strategy.
The A-Z of managing your digital business –For small to medium businesses and governments. Topics include: Governance and risk management; Digital team structure and management; Developing policies and guidelines for staff; Resourcing issues; Managing vendors and developers.
Marketing your information, products and services online – For small to medium businesses. Topics include: Understanding how customers think and act online; Identifying your audiences and their characteristics; What mix of digital channels (website, app, social media) is right for you and your customers; How to make your information, products and services easy to find, understand and procure; Governance and management of your digital channels and online marketing activities.
The workshops are aimed at non-technical people, and they presented in an engaging, interactive style with Steven providing practical hints and tips and sharing numerous lessons learnt from 20 years' experience advising organisations about these digital topics and issues.