An effective website can improve your customer service, broaden your markets, lower costs, improve lead times, enhance marketing initiatives and generally make it easier for people to do business with you. A review or your website can identify areas where improvements can be made to ensure that your website does what you want it to do.
Steven Smith is the author of the book “Living Websites – understanding the life cycle – a practical guide”. This book provides practical steps for developing, maintaining, evaluating and understanding websites.
- Organisations need to understand and be engaged in the digital world
- Websites are not projects but endeavours with a life cycle
- The life cycle needs a strategic approach and it needs managing
- Successful website need to be built to a plan that puts the user at the centre of all things
- Websites require systematic and sustains promotion
- The building of websites is not alchemy, it’s a logical process that needs managing
- A website is like a puppy for Christmas – once you are past the excitement of getting it, the long-term maintenance begins
- Always review and seek improvement
Survival in the Digital Age rests on making it easy for customers to do business with you online. This means your products and services have to be easy to find via Google or Bing no matter what device they are using and where ever the user is located. The information and the features also must be easy to understand, use and action. We can evaluate your websites and apps against best practice and report on what needs to be improved and how to do it.
Because United Focus do not build or design websites, our findings and recommendations are objective and independent. Recommendations provided are for you to consider, prioritise and discuss with your web developer.