Digital Risk & Review
Businesses are operating in some of the most complex of times. The power is switching from the organisation to the customer in many industries as a result of the connectedness of everyone and everything. The Digital Age is bringing new and unchartered risks that are not well understood in traditional business models. The Digital Age is changing the risk profiles of organisations and bringing new risks that were new historically considered.
Social media has resulted in the web no longer being a platform for broadcasting but rather a platform for engaging with customers.
Engaging on social media brings risks with including compliance with regulatory requirements, reputations damage, privacy breaches, copyright infringements, loss of intellectual property and cyber security. However, with appropriate strategies, policies or procedures the risk of engaging with customers on social media can be reduced to a level acceptable by the organisation.
Website and App
An effective website can improve your customer service, broaden your markets, lower costs, improve lead times, enhance marketing initiatives and generally make it easier for people to do business with you. A review or your website can identify areas where improvements can be made to ensure that your website does what you want it to do.
The governance and leadership of implementing and managing digital in an organisation is vital. Without the right mix of leaders and the right reporting lines there is risk of failure in transforming a business.
Digital teams can be either designated roles, or extensions from within the business, like a champion group. The structure and make up of a digital team takes careful consideration of the requirements of the organisation now and in the future – it is complex. Some organisations are required to undertake a transformation to structure teams, others require less change. However, it is important that the right decisions are made early to ensure costly mistakes are not made.
How to Brief a Web or App Developer
No one ever complained that a website or app was too easy to use. Your website or app should be designed for your customers, not you – put yourself in the shoes of your customer. Your customer does not have the same knowledge or your business structure or operating model as you. Unfortunately, many websites are developed without the customer front of mind. The key to a customer centric website is a good brief. United Focus developed the 101 Guide to Briefing a Website or App Developer to ensure that a good brief is is made prior to website development, whether you are doing your website yourself or outsourcing, this 101 guide will save you time and money.