Digital Placemaking

DIGITAL PLACEMAKING

Digital technologies can enhance placemaking by attracting people to a location and keeping them there because the technology is providing them with unique and interesting experiences, and the information and services they want. The experience encourages repeat visits to that place and advocacy by those who have experienced it. 

 “Placemaking” is a multi-faceted approach to the planning, design and management of public spaces with the intention of creating public spaces that promote people's health, happiness, and well-being. Placemaking is both a process and a philosophy.” (Wikipedia)

Digital placemaking refers to the use of digital technologies to enhance placemaking. Digital technologies such as WiFi, sensors, websites, apps and data collection, analysis and reporting systems are integral to the experience, they enhance the experience in a place, and in some cases and for some people digital is the experience.

Digital technologies can enhance placemaking by attracting people to a location and keeping them there because the technology is providing them with unique and interesting experiences, and the information and services they want. The experience encourages repeat visits to that place and advocacy by those who have experienced it.

Many developments are occurring in public spaces where consideration is being given to the experience of the user, however little consideration is being given to how people will experience digital when going about a “place”. Digital placemaking can enhance experiences for many different customers – the business owner, the student, the commuter, the tourist, the shopper. However there are also other customers who can benefit from a digital experience if given the consideration in the planning stages – how can the homeless benefit, the ageing, people with a disability? Can digital help to improve their experience in a particular “place”? Make something easier or better for someone and that is how you create value in a “place”.