We provide independent, expert digital advice to help organisations make sense of the Digital Age - how to use the Web, social media and mobile devices to stay relevant to customers, improve productivity and stay competitive through innovation.
Each digital advice assignment we deliver is different which correlates to how every organisations digital journey is different. We work hard to learn about the nuances of each client to ensure the advice we give is relevant to the organisation and creates the most value. No two digital strategies can be the same – each organisation is at their own digital maturity level and their strategies have their own purpose, goals, culture, critical success factors and implementation requirements.
A digital strategy provides the framework for imagining, creating, managing, delivering and monitoring digital activities that will help facilitate an organisations strategic plan and business plan with the customer experience being the lifeblood central.
We can help you with all phases of your digital strategy from development through implementation and evaluation.
Internet of Things (IoT), or the Internet of Everything, is where everyday objects or “things” are connected to the internet which will allow these “things” to send and receive data. These “things” could include coffee machines, your dishwasher or even a cow. As the internet becomes cheaper and more available it is increasing the connectedness of… well everything.
Digital technologies can enhance placemaking by attracting people to a location and keeping them there because the technology is providing them with unique and interesting experiences, and the information and services they want. The experience encourages repeat visits to that place and advocacy by those who have experienced it. [more]
The power of digital channels and technologies lies not in their ability to help organisations conduct 'business as usual' a little smarter and cheaper, but to totally re-imagine their business model - from what they produce, how they do it and how they engage with customers (to paraphrase Michael Hammer and James Champy). So rather than just replicate your current brand, services and products on the Web and in social media, how should you innovate and transform the organisation to harness the power of digital.
In the Digital Age we are so connected, the consumer is gaining the power over the organisation and the cost to serve is significantly decreasing, while the pool of customers is significantly increasing. These factors together are the perfect recipe for digital disruption. People are smart and artificial intelligence is getting smarter, data analytics is becoming more powerful and as such people are developing ideas that mean traditional business models are not meeting the expectation of the customer. [more]
RELEVANCY TO CUSTOMERS
We work with our clients to make sure that their websites, apps, and use of social media are customer-friendly. We advise on how to make it easy for customers to do business with you online. We review websites, apps and use of social media and identify how to make them more relevant to your online customers and easier for you to manage.
PRODUCTIVITY AND REDUCING THE COST TO SERVE
We look at business processes, marketing strategies and management practices to see how digital solutions, such as mobile devices, apps for staff and the cloud, could bring about internal efficiencies, reduce the cost of doing business and free up staff from doing procedural tasks so they can spend more time on improving customer service. It costs AUD$19.90 to serve a customer in person over the counter, AUD$6.60 by phone and AUD$0.40 cents online (source: Deloitte Access Economics) ... so which service channel do you want customers to use?
COMPETITIVENESS THROUGH DIGITAL-LED INNOVATION
If you're not innovating and transforming the way you do business in this Digital Age, you'll find it hard to compete with those that are. And your competitors aren't always who you think they are - just ask Kodak, taxi drivers and hotel owners. We review organisational digital maturity and culture of innovation, their business model and advise what they should stop doing, what to change and what entirely new things they should be doing, and how to implement change.