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"More than any other application, a website stimulates the brand personality of a company. Its palette of engaging content, sound, movement and colour creates a walking, talking interactive company experience. It’s the next best thing to reality, and in some cases it’s more efficient, more user-friendly and faster."
Alina Wheeler, Designing Brand Identity (John Wiley & Sons, 2003)
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Website marketing
Website marketing focuses on how you can use your website as a marketing tool, whereas website promotion is concerned with ways in which to promote a website.
Our website marketing services include:
- evaluating the marketing features of your website and advising you about how they can be improved, eg clearer branding, structure and appropriateness of content, customer service features, brand awareness raising functionality
- preparing an online marketing plan
- conducting in-house web marketing workshops to raise staff awareness about how to use the Web and email as a marketing tool
Using your website as a marketing tool
Your website is one of the most cost-effective, flexible and efficient marketing tool you’ve got. A website with a clear marketing focus will:
- help improve communication between you and your target audience(s)
- improve and facilitate customer service
- enhance and reinforce your brand
- enhance your position in the marketplace
Therefore, it is essential that your website markets your business to the best of its ability in order for people to want to do business with you!
So contact us and talk to us about how we can help you.
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