Web design tip - Keep it simple! Embrace Picasso’s observation: “It took me all my life to learn to paint like a child.” Strive for white space, uncluttered pages, elegant and functional design. Many are scared off by too much text, distracted by flashing signs and rotating banners and confused by multiple colours, icons and design elements.

Steven Smith

Website and intranet evaluations

We have vast experience evaluating websites. We have evaluated well over 400 websites - from formal evaluations that included multiple focus groups, online surveys and a detailed examination of a website, through to providing a brief critique of particpants' websites during a workshop.

Our comprehensive evaluations include examining the following:

• strategic issues – e-business strategy, online opportunities and challenges
• management issues – maintenance regime, governance
• competitor analysis – what are they doing online
• content – relevance, appropriateness, scope, currency, structure
• usability – look and feel, navigation, information design
• functionality and interactivity – the features users can interact with
• technical issues – speed, does it all work, accessibility
• marketing and promotion – branding, use of metadata, search engine ranking

When evaluating websites we use a range of techniques:

• interview staff and stakeholders about the website’s aims and target audiences
• inspect the website and assess it against our established criteria
• conduct focus groups with users
• seek user feedback via online polls and surveys
• examine website traffic reports
• undertake benchmarking and compare with competitors' websites

Our findings are presented in an evaluation report that provides realistic and frank recommendations and easily understood explanations as to how to improve the website or intranet.

So contact us and talk to us about how we can help you.

Related topics

• Evaluating your website workshop

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