About us


Steven founded United Focus Pty Ltd in 1995 at the very start of the Web to help people and organisations understand the Web and how to do business online. In 2011, after 15 years of working with numerous businesses, government agencies and not-for-profit organisations across Australia, he was approached by KPMG Australia to come on board and be a digital advisor to their clients.

From 2011-2016, as a Director in digital consulting for KPMG Australia, he worked with a range clients at all levels of government, the financial sector, utilities and in private enterprise. The consulting was chiefly around digital strategy, risk management in the use of social media and raising awareness and understanding of digital disruption and what to do about it.  

He is now back at United Focus just as the digital world is getting more complex and crowded and organisations are keener than ever to make sense of it all. Steven is also the Chair of the Australian Information Industry Association (AIIA) State Council in South Australia. As part of this role he sits on the Adelaide Smart City Studio committee and is very involved in all things Smart City in Adelaide. 

His passion is the Digital Age. "What a fabulous era to live and work in: unprecedented opportunities for everyone to connect, communicate, participate, influence, understand and simply to have fun. Sir Tim Berners-Lee, inventor of the Web, take a bow. The trick to thriving in the Digital Age is to understand the opportunities, get to know what you don't know, manage it all and imagine what you should be doing differently...."

One of Steven's favorite quotes - "It's not fiber-optic to the home we're waiting for, it's imagination." Nicholas Negroponte, Being Digital.  

For more, see Steven's LinkedIn profile - LinkedIn



Catherine joined United Focus as a Senior Advisor in August 2016. Catherine assists organisations in remaining relevant to their customers and looks at how organisations should be adopting digital to achieve their business goals as well as the risks associated with the process.

Her interest is in helping our clients to transform and improve their organisation and business processes in a digital landscape. An important aspect of this is ensuring they understand why it is important, the process to get there and then how to manage risks. She is a Chartered Accountant and has extended experience in understanding business at the process level as well as risk and compliance

Catherine has worked on various projects covering digital strategies, smart cities, office of the future, social media and other digital initiatives in response to the digital world. Catherine has a strong background in financial processes and compliance and has had exposure to a considerable number of public and private organisations of varying size nationwide. Catherine has led and worked in engagements in relation to compliance for both public and private sectors. This includes various regulatory body reviews for regulated clients.

For more, see Catherine's LinkedIn profile - LinkedIn

Inside A Digital Advisory Firm

Ever wondered what digital advisors do? This video gives our perspective on the role and activities of a digital advisory firm. Hear about our role in the digital world, what we do and how we go about advising companies and governments about managing their digital strategies, presence and activities.


Over the past 20 years we have provided advice to numerous organisations about digital matters: from the National Gallery of Australia to Elders Limited; from the World Health Organization to the Victorian Government. In that time I have delivered over 300 workshops on Web usability, writing for the Web, e-commerce and how to market products and services online.

I was inaugural Chief Editor of the SA Government’s website www.sa.gov.au and I developed for the Australian Government in 2003 the www.e-businessguide.gov.au website – for SMEs on how to do business online (the site no longer exists).

Adviser – I have a deep understanding of the Web and the way in which organisations use and manage it. My teaching background has given me an understanding of the way people interact with technology, while my 20+ years as a digital advisor have armed me with vast experience and lessons learnt advising organisations about their use of the Web and social media as a business tool.

Presenter – I have considerable experience as a conference and workshop presenter.  I have presented to audiences throughout Australia and internationally, in Canada, the USA and Fiji, and to a wide variety of industry sectors, including: arts, building, food, accounting, law, public service, tourism and education.

Writer – I have written many papers and reports about the Internet and digital issues. In 1996 I co-wrote the Digitisation of Collections Report for the Australian Government and I am the author of the book Living Websites, understanding the life cycle – a practical guide. I co-authored the Australian Government's website on e-security - www.staysmartonline.gov.au and edited the workplace relations website -www.flexibilityworks.dewr.gov.au I wrote the Website Writing Guide and wrote the 101 Guide to Planning a Website and App.

For more, see my LinkedIn profile - LinkedIn


If one is judged by the company one keeps, we are very happy to be judged by our association with the following:

Australian Information Industry Association – Steven is the Chair of the South Australian Council of this peak body for the information industry in Australia.

Australian Institute of Company Directors – Steven Smith is a Member of this national, lead body for governance education, director development and advocacy in Australia.

Chartered Accountants Australia and New Zealand - Catherine Roach is a Member of this professional body representing Chartered Accountants in Australia.

Giro Advisory – United Focus is an associate of GIRO Advisory. GIRO seeks helps transfer skills and knowledge to ensure clients are better positioned for the future.

Duncan Hart Consulting   – Duncan Hart is an advisor on commercialisation, IP and patents to the digital industry.

Intersect – United Focus is located at the Intersect office in Adelaide, which we share with professionals who share similar values and working styles.