Recent workshops

The Writing for government websites

workshop held in Canberra in February was booked out. We will be repeating it in Canberra in May-June. Contact us for more details.

See who has attended our workshops >

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"A well-prepared, well balanced presentation with many practical examples of dos and don'ts on writing for the Web."
Cesar Molina, Commonwealth Dept of Transport & Regional Services

"A well presented workshop that covers the fundamentals of good web writing. It gets you thnking about how we can make improvements to our current website."

Stuart McLennan, Australian Bureau of Statistics (ABS)

"The workshop offered clear, concise and useful information about the uniqueness of the online environment as a communication medium. Steven is a knowledgeable and dynamic presenter."

Lee McAllistair, communikate et al

Writing for the Web workshop

It is almost too obvious to state that the words on a website are vitally important to how well it achieves the intended aims. Writing for the Web is very different to writing a company brochure or a report.

This workshop will help website editors and anyone who has to write content for a website understand what is special about the Web and how to go about writing effectively for their online audiences.

Workshop content

• What's special about the Web: how the Web differs from other publishing media
• Behaviour of Web users: how people use the Web and process information
• Articulating your aims: relationship between the aim of the website and content
• Knowing your target audience: audience categories and characteristics
• The writing process: forms, tone, style, grammar, vocabulary, information layering
• Organising content: layout, headings, prioritising content and emphasising text
• Quality control: what to look for, processes and tools, management of the process
• Editorial policy/guidelines: what to include, how to implement and maintain

Benefits
Participants will come away from the workshop able to:

• understand and identify the needs and behaviour of online audiences
• maximise the impact of the written word on their website
• organise the contents of the website and write effective headings
• develop and manage quality control processes and an online editorial policy and guidelines

Participants receive a comprehensive workshop manual and dozens of practical hints, examples and checklists.

Who should attend?
Website editors, website managers, communication managers and anyone who contributes content to a website or intranet.

Our other website workshops

A-Z of Managing your Website

Evaluating your website

Promoting information, products and services online

E-commerce

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