See who has attended our workshops >

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"Well structured, relevant and practical. Very worthwhile. Thank you."

Kris Leggo, Australian Bureau of Statistics

"I found the course extremely interactive, relevant and informative. Steven encouraged discussion and using a mix of media (PowerPoint and a workbook) really kept me on the ball."

Renee O'Brien, Disability Housing and Community Services (ACT)

"This workshop gave me some real, practical tools that I can see myself using... starting tomorrow!"

Katie Kolenberg,

Parliamentary Education Office

"Easy to follow format and presentation style with plenty of opportunity for meaningful discussion. The time went by too quickly!”

Christine Irmler

Department of Education and Children’s Services (SA)

"Steve has a wealth of knowledge behind him and delivers this information extremely well. Every aspect of the workshop was relevant and has given me the tools to help me achieve the objectives and goals related to my job. The workshop was interesting, useful as well as fun."

Kristy Mason, Fleet SA

Marketing and promoting online

This workshop helps participants understand how to make their online activities more effective in promoting their organisation's information, services and products.

Workshop content

The behaviour and habits of Web users

• how people use the Web and what it means for online marketing
• knowing your audiences and what they want

Making it easy for users

• using appropriate navigation, instructional and graphic design
• ensuring everyone can access you website
• screen layout issues
• content issues - eg content scope, tone and style

Getting people to your website and keeping them there

• understanding search engines
• optimising your website for search engine visibility
• promotional tricks and tips - eg e-newsletters

Evaluating your online promotional activities

• developing your website's promotional plan
• site traffic - understanding the statistics
• polls and questionnaires
• site feedback

Managing your online promotional activities

• what needs managing?
• who does the managing?
• when and how do they manage?
  

 

Benefits
Participants learn how they can make their website a more effective promotional tool by understanding how traditional promotional activities can be conducted online.

Participants receive a comprehensive workshop manual and dozens of practical hints, examples and checklists.

Who should attend?
Staff who are responsible for the management of their organisation’s website and staff responsible for the promotion and marketing of their organisation’s information, products and services. All workshops are for non-technical people.

Our other website workshops

The A-Z of managing your website

Writing for the Web

Evaluating your website

E-commerce

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