See who has attended our workshops >

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"It was brilliant. I found these workshops to be extremely useful, fun, informative and interesting. Thank you.”

Melissa Boucher, NSW Rural Doctors Network

"Easily one of the best workshops I've attended. Wonderful presenter."

Samantha Catford

Animal Welfare League

"For a website novice, this was a fantastic guide to the dos and don'ts for an attractive, usable and targeted website."

Helen Tracey, Teaching Australia

"I particularly liked having the opportunity to look at my institution's website in this forum and to apply many of the things we had been talking about during the session."

Liz Holcombe, Australian War Memorial

This workshop helps participants understand what to evaluate, how to go about it and how to act on the outcome of the evaluation.

Workshop content

Why evaluation is so important

What you need to evaluate

• strategic issues – strategy, aims, target audience, partnerships
• content – scope and depth, appropriateness and relevance
• technical issues – site speed and reliability, functions, hotlinks, security
• usability issues – information design, navigation, graphic design
• marketing – online marketing activities
• promotion – search engine optimisation, URL promotion, cross-linking
• efficiencies and cost savings – e-commerce, distribution
• management – project management, legal and contractual,
• competitors – competitors’ online activities

How to evaluate

• focus groups
• impromptu reality checks
• personal interviews
• online feedback
• online polls and questionnaires
• monitoring website traffic
• software tools and services
• benchmarking
• comparing your website against others

Analysing the results of evaluation
Managing evaluation
Acting on the results of evaluation

Benefits
Participants learn how to evaluate their website effectively so they can identify improvements that will immediately make it a more productive business tool.

Participants receive a comprehensive workshop manual and dozens of practical hints, examples and checklists.

Who should attend?
Non-technical people who are responsible, in some way, for their organisation’s website – eg business owners, department heads, web editors, marketing directors, financial controllers.

Our other website workshops

The A-Z of managing your website

Writing for the Web

Promoting information, products and services online

E-commerce

Contact us to find out more.

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