The A-Z of managing your website workshop
This is one of our most popular workshops. Steven Smith has presented this workshop around Australia attended by people responsible for websites from government, business and the not-for-profit sector.
It provides a practical framework for managing the day-to-day business of running a website.
This workshop can be delivered as a full-day or half-day workshop and can be tailored specifically for your organisation. Contact us for further information.
Workshop content
The Web and your organisation
• where the Web fits in your organisation
• establishing an e-business culture
• establishing a management team
• risk management
Managing people
• roles and responsibilities
• skills sets and expertise
Managing contents and design
• content management systems
• editorial policies and guidelines
• quality control
Managing the developers
• in-house vs out-sourcing
• contracts
• managing relationships
Legal issues
• copyright
• disclaimers
• privacy and managing service level agreements
Monitoring website usage
• what needs monitoring
• what tools to use
• seeking and interpreting feedback and website usage statistics
Sustaining website promotion
• (re)registering with search engines
• updating metadata
• working with your marketing team
• promotional tips and tricks
Technical issues
• hosting and security
• accessibility
• connection and site speed
Professional development
• readings
• Web mailing lists
• conferences and online resources
A management schedule
• developing a maintenance timetable and budget
Benefits
Participants learn the major aspects of managing a website, including useful processes, procedures and tools that will help them save time and money managing their website.
Participants receive a comprehensive workshop manual and dozens
of practical hints, examples and checklists.
Who should attend?
Non-technical people who are responsible for the management of their organisation’s
website or for the strategic direction of their online presence.
Our other website workshops
Writing for the Web
Promoting information, products and services online
Evaluating your website
E-commerce
Return to top ^
|