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Selling products and services online
This workshop helps participants understand what e-commerce is, the benefits of using the Internet to sell products and services and how to implement e-commerce.
Workshop content
What is e-commerce?
- how it works
- how it could benefit you
- what could you sell online and to whom?
- what type of e-commerce is right for you?
- how might e-commerce change your business?
Setting up e-commerce on your website
- setting up the facility with your bank
- security and reliability issues
- how to present products and services for sale and the issues to cover:
- what price to charge
- pricing models
- payment methods
- fulfillment and distribution
- purchasing policies
- how to let users select items to purchase (the shopping cart options)
How to promote your e-commerce facility
Maintaining the e-commerce facility
- resourcing implications
- recordkeeping and audit trails
- security issues
- reviewing success
Benefits
Participants learn how to incorporate e-commerce functionality into their website in order to maximise their e-business activities.
Participants receive a comprehensive workshop manual and dozens of practical hints, examples and checklists.
Who should attend?
Non-technical people who are responsible, in some way, for their organisation’s website – eg business owners, department heads, web editors, marketing directors, financial controllers.
Our other website workshops
The A-Z of managing your website
Writing for the Web
Promoting information, products and services online
Evaluating your website
Contact us to find out more.
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